Asian dating in new
But while I set up my own profile, my skepticism returned, as soon as I marked my ethnicity as "Chinese." I imagined my own face in a sea of Asian faces, lumped together because of what is essentially a meaningless distinction.Wasn't that exactly the kind of racial reduction that I'd spent my entire life working to avoid? awesome," one Taiwanese-American friend said, before she threw her head back laughing, interpreting the ads, instead, as in-jokes."For us, it's about a much bigger community," Tokioka responded, vaguely.I asked if the boundary-pushing memes were also part of this vision for reaching a greater community, and Yamazaki, who handles marketing, explained that their strategy was just to make a splash in order to reach Asian-Americans, even if they risked appearing offensive."I wasn't thinking about it, but now I am."Dating sites and services tailored to race, religion, and ethnicity are not new, of course.JDate, the matchmaking site for Jewish singles, has been around since 1997.
(The service is free for women, a month for men.) "Asians are underrepresented in this country—can you think of any brand that is huge for Asians? He paused and continued, smiling slyly: "Of course [people] can reject you for other reasons—maybe you make less money or whatever, your job is not good, at least you aren't rejected for your ethnicity." On the other hand, Asian women can perhaps can be assured, that they aren't being accepted solely of theirs.—but East Meet East's mission to serve a unified Asian-America is especially tangled, given that the term "Asian-American" assumes unity amongst a minority group that covers a wide diversity of religions and ethnic backgrounds.As if to underscore just how contradictory a belief in an Asian-American monolith is, South Asians are glaringly absent from the app's branding and advertisements, despite the fact that, well, they're Asian, too.From their tidy desks, the team, almost all of whom identify as Asian-American, had long been deploying social media memes that riff off of a range of Asian-American stereotypes. When I showed that last image to an informal range of non-Asian-American friends, many of them mirrored my shock and bemusement. Yamazaki added that the feedback was especially aggressive when Asian women were featured in their advertisements.
An attractive East Asian woman in a bikini poses in front of a palm tree: "When you meet an attractive Asian girl, no ' Sorry I only date white guys.' " A selfie of another smiling East Asian woman in front of a lake is splashed with the words "Just like Dim Sum...choose what you like." A dapper Asian man leans into a wall, with the words "Asian Dating app? When I showed my Asian-American pals, a brief pause of incredulousness was sometimes followed by a kind of ebullient recognition of the absurdity. "Like we have to share Asian women as if they are property," Yamazaki said, rolling his eyes.Reading through the thread feels like opening a Pandora's Box, the air suddenly alive with questions that are impossible to meaningfully answer.