Dating sites for lonely men
“Dating apps have added to the pressure of finding someone,” says 24-year-old account manager Adam George.
“It feels like there’s no excuse – it’s all there.” George has been single for 18 months, but feels drawn to dating apps despite the joy single life has brought him.
“The pressure to be in relationships,” Swami says, “and the perception that there is something ‘wrong’ with remaining single, can create a drive or need to be on dating apps.” But far from easing the discontent of being single, many young people feel that dating apps have amplified it.
Unlike a typical app whose effective performance increases customer loyalty and lengthens the customer’s time on the app, dating apps face a trade-off.
Good performance can allow a dating app to charge a higher price and expand its market share.
Alex Durrant, who runs the dating app Jig Talk, believes dating apps shift their priority when they move from a growth mindset to a focus on revenue.
“In the early stages, when there are high growth periods,” Durrant says, “dating apps need to work; they need a real positive impact in the early stage.Recently, the banking company Revolut released a faux-sympathetic advert addressed to “the 12,750 people who ordered a single takeaway on Valentine’s Day”. ” Before criticism turned to the revelation that the company had made up the data, anger was directed at the tone of the advert.