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The spread of fast broadband connectivity in many countries has also encouraged people to dabble in online dating.
Academics who have studied the industry believe that it and other forms of electronic communication such as e-mail and social networks are starting to have a significant effect on the ways in which people find love.
Others appeal to rather less conventional interests.
Deepak Kamra of Canaan Partners, an American venture-capital firm that has backed several dating services, including Zoosk and Bharat Matrimony, estimates that the industry's revenues from membership fees and advertising now amount to billion-4 billion a year.