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A large portion of Big Data is unstructured information that you do not know clearly what you will use it for when you design your product.
Small data is instead logical additional data sets that you define up front, you know how it is related to other information and you know what the purpose is.
You have control of the conveyor belt while your customer manages the whole transportation system.
Define up front what (small) data you want and how to manage it.E-mail communication is important for collaborative tasks in an enterprise.